The main goal of any insurance agent is to sell a certain type of insurance to someone that needs it. However, given the magnitude of this level of work, the agent in question may not have time for digital media. Long Island SEO is a worthwhile process, as it can help any business owner climb Google rankings, both local and international. In fact, here are just 4 things that insurance agents should know about SEO.
Long Island SEO can help agents, but only if they have a firm understanding of what they're going for. To expand on this, let's say that you're a home insurance agent; where should your efforts be focused? In this scenario, it may be worthwhile to suburban areas, with Yonkers, Scarsdale and Long Beach being just a few examples. Knowing what goals should be will only help you that much more from an SEO perspective.
You must also develop a website that's responsive. Even though desktop computers are where a large percentage of traffic comes from, smartphones and other mobile devices are gaining considerable ground. What this means is that if your site isn't responsive, you're not going to see the types of rankings you're looking for. Any insurance agent would be wise to hire a web designer if they lack experience in this field.
Did you know that social media can help insurance agents obtain better SEO? One of the main reasons why companies like fishbat excel is because their social media activity is consistent. There are several platforms to take into account, Facebook and Twitter included, and they should be used with different strategies in place. For any insurance agent, staying up-to-date with these platforms goes a long way.
Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.
Long Island SEO can help agents, but only if they have a firm understanding of what they're going for. To expand on this, let's say that you're a home insurance agent; where should your efforts be focused? In this scenario, it may be worthwhile to suburban areas, with Yonkers, Scarsdale and Long Beach being just a few examples. Knowing what goals should be will only help you that much more from an SEO perspective.
You must also develop a website that's responsive. Even though desktop computers are where a large percentage of traffic comes from, smartphones and other mobile devices are gaining considerable ground. What this means is that if your site isn't responsive, you're not going to see the types of rankings you're looking for. Any insurance agent would be wise to hire a web designer if they lack experience in this field.
Did you know that social media can help insurance agents obtain better SEO? One of the main reasons why companies like fishbat excel is because their social media activity is consistent. There are several platforms to take into account, Facebook and Twitter included, and they should be used with different strategies in place. For any insurance agent, staying up-to-date with these platforms goes a long way.
Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.
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For more pointers on SEO and online advertising, feel free to get in touch with fishbat.
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