Social media has grown from being a communication resource to an integral part of our lives. It's easy to see why, as most people are active on some social channel or another. Whether you enjoy Facebook, Twitter or a mix of platforms, they can be used better than you might already be doing. How can this be done, you may wonder? Long Island SEO agencies may be able to help. Here are just a few social media do's & don'ts that you should be aware of.
DO ensure that your content matches your brand. Content on social media matters, but not everything will grab your attention. This is why you should make sure that your posts are not only attention-grabbing, but useful to boot. If you're running a marketing firm, for example, perhaps you can share posts regarding changes in the industry. While this is just one example, it speaks volumes about how far relevant content can take you.
DON'T keep your social channels limited. If you're going to use social media for business reasons, Long Island SEO specialists will tell you to keep your horizons broad. It's not wise to limit yourself, seeing as how you won't be able to reach as many people as possible. Sites like Facebook and Twitter are massive, but you shouldn't discredit Instagram, Pinterest, and other smaller platforms. This level of diversity matters to the likes of fishbat.com.
DO stay consistent with social posting. How often do you post on social media? On Facebook, are you planning on posting only three days a week? If so, you want to make sure that this level of momentum is sustained. Make sure that you continue to post, with this schedule in place, so that you don't end up losing your audience later on down the road. This is another cardinal rule of social media that businesses would be wise to keep in mind.
DON'T forget to engage your audience. While posting content on social media is important, what's just as vital is engaging your audience on a routine basis. It doesn't matter if they have questions or simply wish to leave their comments. Engaging the men and women that are fans of yours will ensure that they stick around. When they feel like they're being addressed like people, they trust brands more than they would have otherwise.
DO ensure that your content matches your brand. Content on social media matters, but not everything will grab your attention. This is why you should make sure that your posts are not only attention-grabbing, but useful to boot. If you're running a marketing firm, for example, perhaps you can share posts regarding changes in the industry. While this is just one example, it speaks volumes about how far relevant content can take you.
DON'T keep your social channels limited. If you're going to use social media for business reasons, Long Island SEO specialists will tell you to keep your horizons broad. It's not wise to limit yourself, seeing as how you won't be able to reach as many people as possible. Sites like Facebook and Twitter are massive, but you shouldn't discredit Instagram, Pinterest, and other smaller platforms. This level of diversity matters to the likes of fishbat.com.
DO stay consistent with social posting. How often do you post on social media? On Facebook, are you planning on posting only three days a week? If so, you want to make sure that this level of momentum is sustained. Make sure that you continue to post, with this schedule in place, so that you don't end up losing your audience later on down the road. This is another cardinal rule of social media that businesses would be wise to keep in mind.
DON'T forget to engage your audience. While posting content on social media is important, what's just as vital is engaging your audience on a routine basis. It doesn't matter if they have questions or simply wish to leave their comments. Engaging the men and women that are fans of yours will ensure that they stick around. When they feel like they're being addressed like people, they trust brands more than they would have otherwise.
No comments:
Post a Comment