Wednesday, April 11, 2018

Facts About Co-Branded Card Programs

By Claudia Nelsson


Innovations in the business and finance industry are occurring rapidly, with paper money giving way to plastic money. More and more people today depend on a credit, debit, or prepaid credit cards to get them through the day, as they rarely carry cash anymore. This is why a properly conceived and implemented co-branded credit card program can be quite beneficial for all parties involved.

The world's population in general has stopped carrying cash due to the convenience and safety provided by plastic money.

Before adopting a co-branded card program, companies need to acquire the background knowledge of such programs and learn the key features associated with it.

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program.

Companies can use this program for a variety of different cards including prepaid credit cards. The benefit of giving this card to your employees and customers is that your company's logo along with the card provider's logo receives a permanent place on it.

However, the party that benefits the most from a co-branded credit card program is of the customers or cardholders. These individuals are provided with a means of spending money conveniently with the association that your business has created with other relevant firms. This is why these programs created a strong bond of loyalty between you and your customers.

Although companies, banks, and card providers find this as an efficient way to gain exposure among people, they are not the ones who benefit the most from it.

A card program that is co-branded by your business can offer many beneficial features for the customers. These include:

What Constitutes a Co-Branded Credit Card Program? Co-branded credit cards, when initiated with the right program, can bring a number of benefits to your business. Some of the top features of credit card programs include:

Service Charges are considerably less when people make transactions.

No Extra Fees - In most cases, a credit card program does not charge any transaction fees or continuous maintenance charges.

Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

Additional Incentive Programs - Card providers often offer special incentives to the users of their cards and this is an added benefit to the cardholders.

Card providers often hold special deals that they offer to cardholders upon applying for the card or during certain months.

Considering the benefits of credit card programs, you need to deliberate over the options available before choosing the right one.

However, based on the consumer's convenience, it is best to opt for a prepaid credit card program that will provide cardholders with a means to spend their own money with added convenience and free of debt.




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